The newest fundraising spherical was led by present buyers S2G Ventures and Acre Enterprise Companions, with participation from John Foraker, and Fund Good Jobs. Outstanding sustainable meals business investor Prince Khaled bin Alwaleed bin Talal Al Saud, who has been on the forefront of the tech and plant-based revolution with investments in Memphis Meats, Rebellyous Meals, and BlueNalu, has additionally joined the spherical by way of his innovation fund KBW Ventures.
“Our buyers aren’t simply investing in Again to the Roots, they’re investing in a way forward for gardening the place each child can expertise the magic of rising their very own meals and studying about the place it comes from,” stated co-founder and co-CEO Nikhil Arora. “We’re constructing the backyard model for a brand new era and we’re grateful for our investor’s continued help as we work to convey our merchandise and mission into each house and classroom within the nation. ”
Again to the Roots, which goals to make gardening accessible to growers of all expertise ranges and in all forms of dwelling environments, first launched a pilot model of its seed packet program this previous spring in 100 The House Depot shops. This coming spring, this system is branching out to The House Depot shops throughout the U.S. and launching nationwide in Albertsons and H-E-B supermarkets.
The seed line is the primary nationwide 100% U.S. grown retail seed packet program within the nation—a designation that is particularly helpful following Amazon’s latest ban on the sale of international seeds into the US. The spring 2020 pilot seed program included 92 forms of fruits, greens, herbs and flowers, all of that are natural and non-GMO.
“As we broaden our packet seed program, we’re additionally excited to assist shine a light-weight on the unimaginable American farmers rising our seeds and dedicating themselves to taking good care of the land,” stated Again to the Roots co-founder and co-CEO Alejandro Velez. “The unimaginable momentum of our new seed packet program has confirmed that buyers need transparency in the place their seeds are coming from, and we’re excited to maintain pushing that ahead, main the business.”
Again to the Roots’ seed program is not the one factor that is rising. The corporate continues to broaden its line of gardening kits with 4 new merchandise—a self-watering succulent equipment, and three youngsters develop kits — launching in Walmart and Lowe’s this fall. Again to the Roots’ gardening merchandise, which vary from easy-to-use indoor herb & veggie develop kits to mushroom kits to aquaponic methods, are bought in over 10,000 shops nationwide, BacktotheRoots.com and on Amazon. For extra data please go to www.BacktotheRoots.com.
ABOUT BACK TO THE ROOTS:
Based in 2009 by Alejandro Velez & Nikhil Arora, Again to the Roots is an natural gardening firm based mostly in Oakland, CA. Named to Fast Company‘s Annual Listing of the World’s Most Revolutionary Firms in 2019, Again to the Roots is on a mission to reconnect households again to the place their meals comes from by way of its award-winning line of small-space gardening kits, dwell crops, raised beds and 100% US grown seeds. The corporate’s merchandise are distributed in nationwide retailers together with Walmart, The House Depot, Goal, Lowe’s, Value Plus World Market, Complete Meals Market, Costco, and extra. Its merchandise embody Natural Seeds, the Water Backyard (a house aquaponic ecosystem), Natural Microgreen Develop Kits, Natural Mushroom Develop Kits, and a variety of windowsill herb & veggie planters for faculties and houses. For extra data, please go to: www.BacktotheRoots.com
The Rose Group c/o Again to the Roots
SOURCE Again to the Roots