Extra Capital for Funding and Analytics Agency Wayflyer
October 20 2020
London and New York-based eCommerce financing and advertising analytics platform Wayflyer has raised $10.2m (£7.8m) in a seed capital spherical of funding, which it’ll use to fund as much as one thousand extra eCommerce shops, whereas additional growing its proprietary expertise.
Wayflyer gives eligible eCommerce shops with ‘as much as $5m’ to safe promoting area and stock. As well as, its platform analyses advertising efficiency every day, to indicate eCommerce retailers the best way to maximise the potential of their on-line advertising. Customers can analyse buyer behaviour and ship tailor-made providers at any stage of the acquisition journey. The agency says its mixture of funding and AI-driven advertising insights permit founders to take management of their companies and succeed even within the infancy phases of their model.
New funding has been led by QED Traders, with participation from Middlegame Ventures and co-investors Speedinvest, FGFE and others. Wayflyer is aiming to increase its buyer base within the US, the UK and Eire, whereas strengthening its presence in Australia and Canada. Moreover, a portion of the brand new capital will probably be used to enhance the corporate’s analytics and advertising insights software program, to assist shoppers capitalize on unseen advertising alternatives.
Aidan Corbett (pictured), Wayflyer’s CEO and co-founder, feedback: ‘Wayflyer’s objective is to assist remove the highway blocks for eCommerce shops on their path to development. With this funding, we will increase our world footprint to help much more start-ups to develop their companies and empower them to market extra successfully’.
Website online: www.wayflyer.com .