The Rīga-based NATO Strategic Communications Middle of Excellence (STRATCOMCOE) has posted a brand new on-line video as a part of a sequence of on-line discussions.
Titled “Influencer advertising – a professional communications channel?” it options Scott Guthrie, an impartial influencer advertising marketing consultant, convention speaker, visitor college lecturer, and media commentator.
The dialogue appears to be like on the measurement of the influencer trade and its pace of progress, and makes an attempt to outline influencer advertising and proper misconceptions in regards to the phenomenon, going past the notion of promoting merchandise to followers.
Extra materials is accessible at NATO STRATCOMCOE’s YouTube channel.
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