Los Angeles, CA – (September 16, 2020) Well being IT innovator MedInformatix introduced at present the launch of MI Contact, a marketing-centric app designed to assist practices handle contacts and generate new leads from referring physicians. The app was launched on the digital MISummit, the annual consumer group of MedInformatix prospects and expertise companions going down all this week.
“We’re all the time seeking to introduce new applied sciences to assist practices be extra environment friendly in at present’s quickly altering and aggressive healthcare panorama,” stated Pat McGonigle, CEO of MedInformatix. “MI Contact delivers on that promise and can permit our prospects to extra simply interact with referring doctor teams to allow them to handle relationships extra intuitively and generate new leads.”
MI Contact offers entrepreneurs the flexibility to chart helpful pre- and post-marketing outreach notes on a sure referring group so a historical past might be developed to handle the connection because it unfolds. Different options embrace an expense performance to assist monitor and meet advertising and marketing budgets for teams who observe the quantity spent per physician or referral group. The app can be used to calculate the approximate value of referral, just like the price of buyer acquisition utilized by gross sales professionals, so the observe can decide a return on its advertising and marketing funding.
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The IOS and Android app integrates seamlessly with the MedInformatix RIS and EHR platform and offers anybody on the practice-level who calls on referring physicians real-time entry to a variety of knowledge analytics and notation programs, whether or not they’re within the workplace, touring or working remotely as so many are in the course of the present Covid-19 outbreak. Michele Jones, Chief Advertising and marketing Officer at MedInformatix, compares MI Contact to a CRM system on-the-go. “We all know how time-consuming and expensive it may be for practices to trace and handle referral relationships. With MI Contact our objective is to deliver a degree of connectivity, productiveness and accountability to the observe that by no means existed earlier than.”