ALBUQUERQUE, N.M. (KRQE) – Confronted with comparatively flat attendance and elevated prices amid new displays on the BioPark, town is contemplating a brand new partnership that might partially entice extra guests to the zoo and different services. The attainable partnership surrounds BioPark’s ticketing, visitor providers, and advertising and marketing operations which may very well be taken over by a third-party vendor.
Albuquerque Metropolis Council is now weighing a proposal that might give the non-profit New Mexico BioPark Society administration over what it calls “BioPark Admissions.” Based on metropolis paperwork, if authorized, the Society might oversee all customer support, on-line ticketing, administration of membership packages and advertising and marketing of the BioPark facility and its program.
An extended-time fundraising arm for the BioPark, the BioPark Society says it already raises $5.eight million per yr in help of the power. Underneath its proposed partnership, the Society says it expects “to extend admission and membership gross sales, enhance ticketing revenues to the BioPark and Metropolis of Albuquerque, enhance Visitor satisfaction, lower labor prices, enhance capability to gather conservation donations and enhance promotional actions.”
Metropolis-data exhibits since 2011, the BioPark has seen round 1.2 million guests per yr, however all the time lower than 1.three million. In the meantime, town spends roughly $18 million every year working the BioPark’s varied services together with the zoo, aquarium, botanic backyard and Tingley Seaside. The services usher in roughly $7 million every year in charges, primarily from ticket income.
In the event that they get the contract, the BioPark Society says it goals to contribute 75 to 77% of ticketing prices to town. Nonetheless, because it’s a companion group, the Society says it contributes all web income to town. Up to now, town has taken care of all of its ticketing, advertising and marketing and visitor providers operations itself.
Based on its proposal submitted to town, the BioPark Society is providing to improve level of sale and on-line ticketing operations. They’re additionally proposing to rent and practice all buyer service-associated workers with extra emphasis on visitor expertise together with growing the zoo’s advertising and marketing finances.
Evaluation from the Albuquerque Mayor’s Workplace suggests town would incur no further price for the service. The town suggests the contact “will present an enhanced buyer expertise which can finally end in a rise in BioPark attendance and income.”
The BioPark Society and the Metropolis of Albuquerque’s Cultural Service Division declined to talk about the proposal Monday as nothing has been finalized. Albuquerque Mayor Tim Keller’s administration has really helpful awarding the admissions and visitor providers administration to the group. The Society was the one one to use for town’s request for proposals.
If the contract award is authorized by Albuquerque Metropolis Council, town might then enter contract negotiations with the BioPark Society. There’s no timetable on when which will occur, or when the work would start if authorized.