Client analysis, knowledge and insights firm, Pureprofile, has re-launched Pure.amplify, its programmatic promoting, media shopping for and viewers insights enterprise.
The enterprise was initially launched as Sparcmedia in 2009 earlier than being acquired by Pureprofile in 2015. Tasneem Ali, who joined Pureprofile in March this 12 months, would be the head of Pure.amplify.
Pureprofile CEO, Martin Filz, described the function Pure.amplify will fill within the firm’s providing.
“We’re delighted so as to add Pure.amplify to the Pureprofile household; a enterprise that’s set to place the non-public into the programmatic and get to the guts of name id. The enterprise is not going to solely oversee programmatic promoting, digital and on-line advertising and marketing and promoting, however can even leverage first-party, declared knowledge to supply deeper, richer methods to focus on shoppers through digital media,” Filz stated.
Ali stated Pure Amplify will play an essential function within the ‘cookie-less world’.
“Digital promoting is about to bear one of the vital vital transformations of the last decade. In a cookie-less world, the function of impartial media platforms like Pure.amplify might be more and more important,” she stated.
“Because the media arm of a worldwide knowledge and insights enterprise, our objective is to assist our purchasers uncover and capitalise on important viewers knowledge. From who an viewers is, to what they worth and the place they spend their cash – Pure.amplify gives a brand new degree of buyer understanding and actionable insights that allow advertising and marketing groups to optimise methods like by no means earlier than.”
Pure.amplify will function on a impartial buying and selling desk. It can supply purchasers customised dashboards displaying key marketing campaign metrics, proprietary market analysis and buyer journey mapping.
Ali was most not too long ago at advertising and marketing know-how platform Freak Out the place she was the ANZ lead for video provide and demand. She has 15 years expertise in media buying and selling, specializing in digital technique.