$10 a month to watch TV


Rick Munarriz, The Motley Idiot
Revealed 7:01 a.m. ET Sept. 3, 2020

Some promos appear too good to be true, however there’s all the time a way to the insanity. Amazon.com is teaming up with Kellogg’s Cheez-It model for an uncommon advertising stunt. Amazon Prime members can enroll – actually with just a click in the event that they’re already signed in – for a suggestion that can ship $5 in Amazon Prime Video credit score and one other $5 for use for the acquisition of Cheez-It product purchases via Amazon.com. 

After all there is a catch. You need to spend eight hours streaming choose Prime Video content material via the month of September. This may not be a one-off promotion, both. The directions level out that you’ll have to reenroll each month for one more $10 in Amazon credit score, with a countdown clock already ticking down the times till October. It is a fairly loopy promotion. It is also fairly good when you consider it.

Looking for clues – and Clue

This might be a painful chore in the event you needed to stream obscure and dreadful content material to make the equal of $1.25 an hour in credit, however the first batch of choose titles is surprisingly respectable. Amazon is rolling with a back-to-school theme with 15 obtainable motion pictures that assist qualify for the viewing requirement. You have got some throwback cult classics together with “WarGames,” “Heathers,” and “Clue.” You even have a somewhat current theatrical launch on the listing in “Dora and the Misplaced Metropolis of Gold,” the Dora the Explorer live-action replace that hit a multiplex close to you final summer season. 

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It isn’t clear if any of the movie studios behind the September content material necessities are shelling out cash to be part of the choose listing, nevertheless it’s fairly clear what Amazon and Kellogg can be getting out of this. For Kellogg it is pretty apparent. Its Cheez-It crackers just lately rolled out Snap’d, a line of skinny and warped cheese crackers. It is spending a good quantity on digital advertising for Snap’d, so teaming up with Amazon for $5 in retailer credit score for purchasers to get a style of the brand new providing is smart.

Amazon has much more to realize right here. It started the 12 months with greater than 150 million Amazon Prime members, however Prime Video is commonly an afterthought within the streaming video hierarchy. Amazon features a rising quantity of digital content material at no extra price to present members of its Prime loyalty membership. It additionally sells and rents streaming motion pictures and TV exhibits that are not a part of its Prime Video catalog at a further price.

The world’s main on-line retailer needs you to spend extra time leaning on its digital goodies. It can routinely provide a buck or two in digital vouchers that expire in just a few weeks in trade for folk accepting slower deliveries of bodily product orders. A $5 provide is pretty beneficiant, however price it if it will get you into the behavior of leaning on Amazon the following time a significant premium video on demand launch hits the market. 

Amazon is not determined. It simply noticed web gross sales soar 40% in its newest quarter, its headiest top-line surge in two years. It is the category act of retail stocks, and it is at the moment the nation’s second most precious firm when it comes to market cap. If Amazon needs to shell out $1.25 an hour in snack meals and content material to eat whilst you’re crunching away on Cheez-It Snap’d crackers, it is aware of precisely what it is doing.

John Mackey, CEO of Complete Meals Market, an Amazon subsidiary, is a member of The Motley Idiot’s board of administrators. Rick Munarriz has no place in any of the shares talked about. The Motley Idiot owns shares of and recommends Amazon and recommends the next choices: quick January 2022 $1940 calls on Amazon and lengthy January 2022 $1920 calls on Amazon. The Motley Idiot has a disclosure policy.

The Motley Idiot is a USA TODAY content material accomplice providing monetary information, evaluation and commentary designed to assist folks take management of their monetary lives. Its content material is produced independently of USA TODAY.

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