NEW YORK, Aug. 13, 2020 (GLOBE NEWSWIRE) — Weyland Tech, Inc. (OTCQX: WEYL), a number one international supplier of eCommerce, mCommerce, and fintech enterprise enablement options, has reached an settlement to accumulate Fixel AI, an award-winning innovator of digital advertising and marketing expertise.
Fixel’s viewers engagement platform offers startups to Fortune 500 corporations the power to dramatically improve their on-line advertising and marketing spend by segmenting and rating web site guests primarily based on their degree of engagement.
Making use of the ability of A.I. machine studying, Fixel robotically analyzes in real-time dozens of consumer interactions on an organization’s web site to determine probably the most engaged guests with the best buy intent, whereas eliminating low high quality visitors that has practically zero chance of creating a purchase order.
As demonstrated by many real-world applications, Fixel’s viewers segmentation expertise creates high-intent audiences for retargeting and use their distinctive traits to focus on ‘lookalike audiences’ on promoting platforms, like Google, Fb, Twitter and LinkedIn.
Proprietary AI analytics offers granular insights into top-performing audiences which can be utilized to additional optimize campaigns. The standard waste in spending on on-line campaigns will be eradicated by figuring out and eradicating underperforming low quantity key phrases and channels.
Delivered as a cloud-based software-as-a-service (SaaS), Fixel’s expertise will be shortly and simply embedded into any web site. It integrates seamlessly with all main advert platforms, CMS and DMP companies, together with Fb, Google Adverts, Shopify and WordPress. The CCPA and GDPR criticism, first-party knowledge answer works no matter third-party cookies or different knowledge sources, so companies will be assured their focusing on is correct.
Weyland plans to function Fixel as a brand new subsidiary, however expects Fixel’s expertise to be instantly built-in by Logiq, Weyland’s end-to-end eCommerce advertising and marketing answer for enterprises and main U.S. manufacturers. Logiq additionally publishes a number of branded web sites which it makes use of to generate first-party knowledge.
“Fixel excels as a novel ‘plug-and-play’ technique of constructing high-quality audiences who’re prepared to purchase, whereas filtering out all of the noise and waste,” mentioned Haig Newton, CEO and president of the Logiq subsidiary. “They make viewers creation straightforward whereas offering higher management over remarketing campaigns, together with making media optimization sooner and extra environment friendly. In addition they present crucial options for the vanishing ‘cookie’ and growing necessities for privateness safety.”
Many on-line corporations nonetheless use third-party knowledge collected from customers on different web sites to focus on shoppers with adverts. However modifications to main net browsers are cracking down on third-party knowledge assortment and new internet privacy rules are making this observe much less viable. In January, Google announced it plans to take away assist for third-party cookies by 2022. Chrome, Safari, and Firefox and different browsers may even now not assist this kind of knowledge monitoring by 2022, with the phase-out heralded because the “death of the third-party cookie.”
“As the perfect answer to the crumbling third-party cookie, Fixel’s proprietary expertise offers a first-party digital tag owned by the model or writer which can be utilized to robotically determine the audiences who’re related for a marketer’s enterprise aims,” famous Fixel CEO, Etgar Shpivak. “Our confirmed expertise decreases value per acquisition, will increase return on advert spend, and scales lookalikes audiences. That is simply one of many many areas the place we see large synergies with Weyland’s eCommerce platforms.”
Logiq’s chief expertise officer, Tom Furukawa, commented: “Fixel avoids issues with low high quality visitors by intelligently scoring website guests, together with these responding to a web based marketing campaign, and thereby offering an actual set of shoppers for retargeting. We see Fixel’s expertise tremendously complementing and enhancing our LogiqX AI-powered shopper intent engine, which captures and directs shoppers from a number of sources who’re available in the market to buy a selected services or products, and promotes their engagement and conversion for main enterprises and types.”
The ability and distinctive capabilities of Fixel’s digital advertising and marketing expertise has been acknowledged by each Techstars and Plug and Play, two of the main startup packages within the U.S.
The acquisition of Fixel is anticipated to shut by early September upon satisfaction of due diligence and execution of a long-form settlement. Additional particulars of the transaction shall be made obtainable in a Present Report on Type 8-Ok to be filed by Weyland Tech with the Securities and Change Fee, and obtainable at sec.gov and from the investor section of the corporate’s web site at weyland-tech.com.
For extra details about Fixel, go to fixel.ai
About Weyland Tech
Weyland Tech, Inc. (OTCQX: WEYL) is a U.S.-based main international supplier of eCommerce, mCommerce, and fintech enterprise enablement options. Its CreateApp™ platform-as-a-service allows small-and-medium sized companies worldwide to simply create and deploy a local cellular app for his or her enterprise with out technical information or background. CreateApp empowers companies to achieve extra clients, improve gross sales, handle logistics, and promote their services in a straightforward, reasonably priced, and extremely environment friendly method. CreateApp is obtainable in 14 languages throughout 10 nations and three continents, together with among the fastest-growing rising markets in Southeast Asia.
Weyland’s subsidiary, Logiq Inc., offers a data-driven, end-to-end eCommerce advertising and marketing answer for enterprises and main U.S. manufacturers, like Residence Advisor, QuinStreet and Sunrun. Its LogiqX™ AI-powered shopper intent engine captures and directs shoppers from a number of sources who’re available in the market to buy a selected services or products, and promotes their engagement and conversion. Weyland’s AtozPay™ subsidiary provides cellular funds, e-wallet, and the AtozGo™ hyper-local meals supply companies in Indonesia, which has the fastest-growing cellular economic system in Southeast Asia. For extra details about Weyland Tech, go to weyland-tech.com.
Vital Cautions Concerning Ahead Trying Statements
This press launch comprises sure “forward-looking statements” regarding the enterprise of the Firm. All statements, aside from statements of historic truth included herein are “forward-looking statements” together with statements relating to: the completion by the Firm of due diligence and the consummation of the acquisition, the power of the Firm to efficiently combine Fixel, the continued development of the eCommerce section and the power of the Firm to proceed its enlargement into that section; the power of the Firm to draw clients and companions and generate revenues; the power of the Firm to efficiently execute its marketing strategy; the enterprise technique, plans, and aims of the Firm; the continued use and success of AtozGo and AtozPay; and every other statements of non-historical info. These forward-looking statements are sometimes recognized by way of forward-looking terminology corresponding to “believes,” “expects” or comparable expressions and contain identified and unknown dangers and uncertainties. Though the Firm believes that the expectations mirrored in these forward-looking statements are cheap, they do contain assumptions, dangers, and uncertainties, and these expectations could show to be incorrect. Traders shouldn’t place undue reliance on these forward-looking statements, which communicate solely as of the date of this information launch. The Firm’s precise outcomes might differ materially from these anticipated in these forward-looking statements because of quite a lot of components, together with these mentioned within the Firm’s periodic reviews which can be filed with the Securities and Change Fee and obtainable on its web site (www.sec.gov). All forward-looking statements attributable to the Firm or individuals performing on its behalf are expressly certified of their entirety by these components. Aside from as required below the securities legal guidelines, the Firm doesn’t assume any obligation to replace these forward-looking statements.
LogiqX is a trademark of Logiq, Inc. All rights reserved.
Brent Suen, CEO
Weyland Tech Inc.
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