NAIROBI, Kenya, Jun 18 – The digital house presents one of the best platform to maintain tourism locations prime of thoughts throughout this era when there’s restricted motion and journey as a result of COVID-19 pandemic.
To make sure that Kenya stays a vacation spot of alternative when journey resumes and maintain their merchandise alive, the Kenyan tourism stakeholders have resolved to leverage on the facility of on-line platforms presence for advertising and marketing functions.
This was resolved throughout a Tourism webinar hosted by the Kenya Tourism Board (KTB) which introduced collectively gamers within the sector to debate the significance and features that might be accrued by using the digital house to market the vacation spot and tourism merchandise and experiences
The COVID 19 pandemic has created a menace to tourism economies around the globe and in Kenya. This has majorly been as a result of lockdown measures which were positioned by governments throughout the globe to curb the unfold of the virus. Tourism relies on the motion of individuals from one location to a different.
Nonetheless, gamers within the trade agree that you will need to maintain vacationers engaged throughout this time to make sure the vacation spot stays on prime of their minds all through this era and afterward when journey resumes.
KTB CEO Dr. Betty Radier mentioned: “Advertising is all about momentum and protecting individuals engaged. You wish to keep on prime of thoughts when persons are prepared to return to travelling and you should subsequently present your dedication as a result of as soon as the tidal wave has handed, you need individuals to do not forget that you had been nonetheless there by all of it.”
She added that organizations at present are using digital belongings to market services and famous that the technique was working positively “When restrictions are lifted, it doesn’t imply restoration might be quick. That’s the reason we give attention to using the digital house as an company and we are going to proceed to take action to make sure we’re forward of the cart. By on-line advertising and marketing campaigns just like the #StayAtHome #TravelTommorow, #MagicAwaits and #MagicalKenyaLive we search to present hope to individuals and remind them that the vacation spot nonetheless exists and has much more to supply.”
The Managing Director of Digital consultancy firm, Nendo Mark Kaigwa in his remarks agreed that the time requires enhanced advertising and marketing of the vacation spot and the digital house current one of the best platform for a similar.
“Folks resolve on a vacation spot to go to by first doing a Google search then look to familiarize themselves on the vacation spot, nonetheless although the web. Due to this fact, that is the time to enchantment to these acquainted with the vacation spot by putting an genuine relationship with them and that may be carried out by using these key on-line platforms.”
Not too long ago the Cupboard Secretary for Tourism and Wildlife Najib Balala launched a digital Safari reside stream marketing campaign to showcase recreation safaris in a number of the parks and reserves throughout the nation utilizing Magical Kenya platforms. The 2-month lengthy livestreaming marketing campaign will unfold to Laikipia, Samburu, Mt Kenya/ Aberdares, Amboseli, Tsavo East and West and Chyulu Hills, Masai Mara and Watamu. It will enable the viewers to work together with the variations of Kenya’s safari expertise and brink Kenya to the Kenyan’s and the world
With over a million viewers already reached, audiences have already joined walks within the wilderness, discovered the best way to work together with communities and took part in safari’s led by expert Kenyan guides.
KTB can also be using digital platforms to share genuine and charming tales from parks, communities, and cultures across the nation. These efforts have yielded fruits in protecting conversations concerning the vacation spot alive throughout this time.
To work together with this content material, one is predicted to observe Magical Kenya’s Instagram, Fb, and YouTube channels to expertise the journey: ask questions, ship them on expeditions, this might be an opportunity for individuals to discover Kenya nearly from residence.
The Webinar was Moderated by Kenya Tourism fund (KTF) Chairman Mohammed Hersi who inspired the tourism commerce companions to utilise this house with an purpose of showcasing their providing to the world and likewise creating confidence that they’re taking good care of the vacation spot.