Volvo Automobile UK will companion with carow from June to allow free carwow membership for the producer’s total retail community.
The industrial and strategic partnership between the 2 manufacturers will unlock entry to carwow’s full vary of digital companies to help retailers in maximising gross sales of recent and almost new vehicles.
The partnership, which is able to initially run for a three-month time period between June and September, is claimed to avoid wasting its retailers as much as £750 a month. It follows profitable years of collaborations since 2018, the place carwow supplied help on media, information and perception to drive quantity that assisted Volvo’s continued development within the UK market.
The transfer can also be set to assist Volvo Automobile UK retailers to spend their time and advertising and marketing spend as effectively and successfully as doable post-lockdown.
Sep Arani, head of OEM UK at carwow, stated: “This can be a nice instance of Volvo’s continued dedication to on-line retailing and buyer first method – ensuring that these contemplating a Volvo have entry to a variety of recent channels the place they’ll have interaction with the model and merchandise.”
Arani says that the coronavirus outbreak reinforces that prospects are keen to purchase fully on-line.
Arani stated: “This can be a clear demonstration of a producer main by instance, listening to and supporting its retail community to bounce again from the latest financial influence of Covid-19 with an actionable partnership that drives true worth to the retailer community, and future proofs them for the fashionable buyer.”
Kristian Elvefors, managing director at Volvo UK, stated: “As a part of our dedication to holding our prospects protected throughout this era, we have now targeted on making it as simple as doable to buy a Volvo on-line – regardless of the place that journey begins.
“In addition to supporting our retailer community, this partnership with carwow will present even higher geographical protection for our prospects by a easy, market-leading platform.”