BURLINGTON, Vt. (WCAX) Ben & Jerry’s is understood for his or her distinctive ice cream flavors however now footwear, too? Our Ike Bendavid has the news.
It is an uncommon mixture that has two corporations stepping in stride.
“It is a Ben & Jerry’s-inpired Nike shoe,” mentioned Jay Curley, the worldwide head of selling for Ben & Jerry’s.
After almost two years of collaboration, the Nike Skateboarding model and the ice cream firm that began in Vermont have a brand new release– the Chunky Dunky, to not be confused with the hit taste Chunky Monkey.
“Individuals are very enthusiastic about this shoe,” Curley mentioned.
That pleasure is within the particulars. With Ben & Jerry’s cow print and blue clouds wrapped across the shoe, a tie-dye inside, plus the Nike swoosh dripping like melted ice cream.
“Like all subcultures, the nuances and pleasure and small particulars that make such a giant distinction,” Curley mentioned.
The footwear retail for about $100 and are on a really restricted launch. It is rumored that only a few thousand pairs are being bought worldwide.
“There’s extra demand than there may be provide for it, that is for certain,” Curley mentioned.
“The demand may be very excessive,” mentioned Brendan Foster, who owns the Maven Skateshop.
Maven would be the solely retailer in Vermont to promote the footwear after they hit the market.
“The telephone is ringing. It is most likely in regards to the footwear. It rings all day,” Foster mentioned.
Foster says he is getting solely 25 pairs and buyer demand is so excessive, he needed to create a raffle. Greater than 500 individuals have entered to this point.
“If it is restricted, if its arduous to get– these are what the collectors often go after,” Foster mentioned.
“These footwear are not possible to get,” mentioned Jahuan Clark of Burlington, who collects and resells footwear on-line.
Clark says when a musician or athlete collaborates on a sneaker, it provides value– the identical factor we’re seeing with Ben & Jerry’s. The Chunky Dunky footwear that price $100 at shops are anticipated to hit the resale market at $1,500 or extra.
Reporter Ike Bendavid: Would you need these?
Jahuan Clark: Yeah, positively. These could be insane… I believe it is actually dope for Vermont to attempt to get slightly little bit of recognition with some footwear.
As for Ben & Jerry’s, they are saying they may solely be getting a small revenue and plan to donate that to COVID aid.
“It has been a blast placing this collectively,” Curley mentioned.
With solely restricted availability, catch them earlier than they soften away.