Ladies’s Help is marking Valentine’s Day 2020 by launching a marketing campaign to lift consciousness of the “darker aspect of relationships” and urging girls in abusive partnerships to hunt assist.
The #TooIntoYou nationwide marketing campaign, which runs from Thursday for 3 weeks till Worldwide Ladies’s Day on March eighth, seeks to offer info on the best way to fight on-line stalking and digital abuse and also will see the launch of a brand new Ladies’s Help instantaneous messaging service to offer on-line assist for these in want.
The marketing campaign can also be calling on youthful girls to maintain their eyes open for the “ten key hazard indicators of relationship abuse” which embrace controlling and possessive behaviour, accusations of dishonest and erratic behaviour over texting or disagreements.
Ladies’s Help can also be hoping to lift consciousness of the brand new home violence laws that makes coercive management – a sample of intimidation or humiliation involving psychological or emotional abuse – an offence.
The charity stated it had discovered many younger girls have been nonetheless unaware of the legislative change or the best way to go about getting safety and assist.
Analysis highlighted by the marketing campaign reveals 39 per cent of girls aged 18-29 in Ireland have skilled abuse by a boyfriend or associate, whereas one in 4 girls in Eire expertise bodily and sexual abuse.
It additionally underlines that one in each two girls aged between 18-25 and killed in Eire since 1996 have been murdered by their boyfriend or exes.
Ladies’s Help has additionally expressed concern on the sluggish tempo of political motion across the dangerous use of know-how in intimate relationships and is asking on the subsequent Authorities to right away tackle image-based sexual abuse or “revenge porn” as it’s extra generally identified.
Chief government of the charity Sarah Benson stated that launching on Valentine’s Day, the marketing campaign hoped to focus on the “hidden actuality of many younger girls’s relationships at a time historically related to love, romance and celebration”.
“In distinction to usually ‘softer’ Valentine’s messages, our hope is that in calling consideration to the darker aspect of relationships presently that the marketing campaign could have a excessive affect,” stated Ms Benson. “We’re asking – what a part of love is abuse?”
Ms Benson referred to as on girls who really feel that “one thing isn’t proper” with their relationship to hunt assist.
“Your associate doesn’t have the proper to regulate and abuse you. You shouldn’t have to fret about how he’ll react to what you do. Relationship abuse is improper and nobody deserves to be threatened, overwhelmed or be in worry for his or her security.”
Any individual in search of recommendation on this difficulty can entry the Ladies’s Help on-line chat service between 7pm-10pm Monday, Wednesday and Friday at www.toointoyou.ie or contact the Ladies’s Help 24hr Nationwide Freephone Helpline 1800 341 900 which is accessible 7 days per week