Kia Motors Europe has appointed Carlos Lahoz as its new advertising and marketing director, liable for its digital advertising and marketing, model and strategic advertising and marketing planning, media relations, social media and model expertise throughout the European area.
He fills the emptiness left by Artur Martins, who not too long ago took up a place on the firm’s international headquarters in Seoul, Korea.
Lahoz, who takes up the publish instantly, will report on to Emilio Herrera, chief working officer for Kia Motors Europe.
“This can be a significantly thrilling interval for Kia, because the model strengthens its repute as a wise, approachable and electrified model in Europe,” mentioned Herrera.
“With extra electrical and hybrid fashions on the way in which, Carlos will work with advertising and marketing groups throughout Europe and in Korea to make sure Kia continues to have interaction and talk with present and potential clients in the simplest methods. His intimate data of how Kia operates, mixed with an perception as to what our clients need from their automobiles and our model, make him supreme for the function.”
Lahoz has greater than twenty years of expertise within the automotive sector. His earlier function was director of Strategic Planning and Operations at Kia Motors Europe which he held for 5 years
He was liable for the corporate’s long-term enterprise technique, CO2 administration, enterprise intelligence and gross sales planning. He was additionally liable for the corporate’s European manufacturing, overseeing operations planning at Kia’s European manufacturing facility in Žilina, Slovakia.
Earlier than becoming a member of Kia Motors Europe, he served as senior supervisor enterprise planning at Kia Motors Iberia.
A Spanish nationwide, Lahoz (44) holds a level in economics from the College of Zaragoza and an government MBA from the IE Enterprise Faculty in Madrid. He has additionally accomplished a post-graduate International Skilled Program on the College of Pennsylvania and is fluent in Spanish, English and Italian, in addition to talking intermediate German.