Second technology to steer household enterprise.
PHILADELPHIA, Jan. 6, 2020 /PRNewswire-PRWeb/ — The mother-daughter duo of Suzi McCoy and Katie Dubow are well-known within the horticultural business. From representing first-class purchasers to talking on the most recent gardening developments, the 2 have constructed the PA based mostly Garden Media Group into the highest advertising agency within the backyard business.
“Right now we rejoice an enormous milestone for us each. I’m so proud and excited to announce that Katie is taking on because the proprietor and president of the corporate that I began years in the past,” mentioned founder Suzi McCoy. “She is greater than succesful as she has had a serious position in shaping the corporate’s imaginative and prescient, growth and technique over the previous 9 years. I do know she is going to exceed my expectations as she leads Backyard Media into the following decade.”
Katie is taking on a enterprise Suzi began as IMPACT Advertising in 1987.
“For 33 years my mother has served the business. She is a real chief and game-changer with a well-deserved fame as a artistic, strategic thinker capable of fast-track any model to success, from the Knock Out Rose to Costa Farm’s O2 for You,” mentioned Katie.
“She has been instrumental in strengthening our business throughout the globe, launching new crops and merchandise, and recognizing and creating backyard developments. Her fame and enterprise relationships shaped over these years are what have stored us going. And her media excursions and events are legendary,” mentioned Katie. “I’ve large, ‘pink’ footwear to fill.”
In line with Suzi, Katie has been strolling in these footwear for years. She was the agency’s first worker when she was solely in kindergarten. Katie grew up serving to within the workplace, mailing press releases and answering telephones. She labored as an intern out of faculty earlier than shifting to New York Metropolis to work for CBS tv.
Since becoming a member of the corporate full time in 2011, Katie’s tasks expanded at Backyard Media, the place she has served as artistic director, advertising strategist and enthusiastic speaker. Katie has been answerable for growing new enterprise relationships, constructing manufacturers for probably the most revered firms within the residence and backyard business, and managing PR campaigns for quite a lot of nationwide and worldwide purchasers.
She’s additionally honed her expertise as a world garden-trend authority by taking the lead on Backyard Media’s Annual Backyard Developments Report and presenting to audiences all over the world.
And the business has taken discover. Katie was named GardenComm’s first Emergent Communicator in 2016 and to GPN’s 40 Below 40 Class in 2017. She continues in her mom’s footsteps serving the business as a member of the board of the Pennsylvania Nursery and Panorama Affiliation and on the advertising committee of the Million Pollinator Backyard Problem.
Earlier than becoming a member of Backyard Media in 2011, Katie held positions as a advertising supervisor for Liz Claiborne, Inc. and a technical manufacturing supervisor at CBS in New York. A 2004 Northeastern College graduate, she has spent most of her profession studying the ins and outs of name administration.
Katie mentioned she is concentrated on rising Backyard Media to the following stage by exceeding shopper expectations, being a pacesetter within the business, and offering a progressive office.
“Suzi and I each are grateful to our fantastic workers, some who’ve been right here for many years, who made this succession seamless,” mentioned Katie. “We’ll work collectively to proceed in my mom’s legacy and assist fulfill our purchasers’ goals, exceed expectations, and develop the business for all.”
Suzi will keep on as an advisor, persevering with to mentor Katie. Her new “job” might be spending time together with her husband and grandchildren, touring, portray, taking part in golf, volunteering, and studying to canines on the Humane Society.
“As we enter 2020, Backyard Media cheers a brand new decade of change and a brand new proprietor, and I’m very proud handy over the reins to my daughter – a sensible, sturdy feminine and a really succesful enterprise individual,” Suzi mentioned. “I am desirous to see the place she takes ‘my child’ sooner or later.”
Wish to be see large adjustments in 2020? Contact Katie Dubow at firstname.lastname@example.org or name her at 610-444-3040.
Backyard Media ignites buzz for purchasers, affords modern PR campaigns and secures prime media placements and partnerships. The boutique PR and advertising agency is called one of the best within the residence, backyard, horticulture, out of doors dwelling, and garden and panorama industries. The annual Backyard Developments Report is without doubt one of the most printed backyard research in commerce and shopper information. Go to http://www.gardenmediagroup.com for extra info.
SOURCE Backyard Media Group